Integrations
August 6, 2021

Jonathan Bass

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Introducing Nationwide Origin-Destination Data From Urban SDK

Urban SDK has launched a new Trips product as part of its Urban Planning Workspace. The new tool provides countrywide origin-destination data for all subscribers.

We're proud to announce the launch of our new Trips product, which will help you analyze commuting and logistics patterns. Here's a quick introduction.

(To acquire origin-destination data for your region, contact our team here)

Origin-Destination Data On Demand

What is Urban SDK's new Trips product?

Trips is a new feature inside our Workspace.

An intuitive tool, it gives insights to date, time, and number of the number of trips in your region — this includes average trip duration, average trip distance, and number of trips at peak times.

We provide you with point-to-point information, so you can view everything from an individual trip to a collection of the most popular trips.

This product gives you the ability to generate trips and origin-destination studies for any county in the United States.

It is ideal for performance measures, data, and reporting.

How can I use this trip data?

Trips is perfect for anyone seeking a quicker way to monitor trends. If you're interested in the travel patterns of your region, then this is for you.

Our Trips product is also a budget-friendly alternative to expensive commuting surveys.

Customers who tend to use this product are MPOs (long range planning studies; congestion and freight planning), municipalities (traffic planning and economic impact studies), transit organizations (understanding traffic patterns for potential new services, routes, and trip planning), and mobility companies (accessing an index of traffic patterns prior to entering a new market).

Many of our customers use it to assist with their long-range traffic planning, especially when substantial changes are anticipated. Some use cases of this include:

  • Comparing travel patterns pre and post-COVID
  • Comparing travel patterns before and after real estate development
  • Generating trip data from special events, road closures, or weather events
  • Monitoring intermodal freight logistics

How does it work?

In order to display the urban traffic, we use mobile phone data to investigate the behavior of the origin destination flow within a county by census tracts. The purpose is explore the the following traffic patterns:

  • Volume of Trips
  • Time of Day
  • Popular Destinations
  • Popular Origins
  • Trip Distances
  • Trip Length in Minutes

Users can search by location, filter by dates and endpoints, and access specific performance measures.

Beyond that, users can also download studies to perform a deeper analysis.

Our product pulls the data for each point to show where a trip started and stopped. It also provides trip arcs to show movement from one point to another.

One of the more popular features of our Trips product is the ability to plot trips in a specific census track, county map, TAZ, zoning code, or polygon.

Customizing maps enables our users to look at pass-through zones and/or intra-county movement. It provides the ability to quickly evaluate start and end points, distance, drip duration, and identifiable travel patterns — popular trips that show heavier movement patterns.

Where does this origin-destination data come from?

We consistently collect data across our network, with over 100 million devices to-date. This is all aggregated into our Trips product so you have access in a consolidated manner, rather than individual streams.

We gather our origin-destination data from several places, including:

  • Mobile applications - Any apps that ask for location or have maps embedded in them
  • Mobile advertising - Data from mobile advertising networks leveraging geolocation services
  • Commercial fleets and OEM - Data from commercial fleets and OEM providers of connected vehicle data.
  • Shared mobility - Data from mobility providers, such as micromobility, car share, and Mobility-as-a-Service platforms..  

We do not collect personally identifiable information (PII) and reduce the amount of data that we hold. This ensures that you're looking solely at movement, not an individual.

Data from our mobile advertising shows point-to-point movement, but not intent. It provides great insight to retail centers and when/where people are shopping/leaving to shop, for example, but not what they are purchasing.

All freight pattern data comes directly from commercial vehicles. As such, we know exactly which movement tracks belong to commercial fleet vehicles.

What does trip data look like inside Urban SDK?

Here's what your origin-destination data looks like inside Urban SDK's Trips product.

Average Speed and Daily Delay in Austin, TX

Custom Mapping Polygon

How can I learn more?

We're excited to learn about your goals and discuss how Urban SDK can help you achieve them. Put time on our calendar using this link, email us at sales@urbansdk.com, or give us a call at 904-337-9836.

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