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Road Safety

From Reactive to Proactive: Why Risk Scores Are the Future of Traffic Enforcement

A deeper look into proactive traffic enforcement and why risk scores are the future of safer streets.

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Risk scores help cities shift from reactive enforcement to proactive strategies that reduce crashes and increase public trust.

Cities have traditionally deployed traffic enforcement after crashes occur or in response to complaints. This reactive model misses hidden dangers. Two intersections may have the same underlying crash risk even if one has no reported collisions and the other has one or two. In practice, relying solely on past crashes or citizen calls can leave many high-risk locations unnoticed until tragedy strikes. Federal guidance now calls for a different approach: agencies should use safety data to develop a risk-based score for each road segment or intersection. 

At Urban SDK, we’ve built our platform around precisely this idea. Using machine learning and rich traffic data, we assign every roadway a continuously updated risk score (our Collision Index) indicating the likelihood and severity of future collisions. This lets cities anticipate danger zones before crashes happen.

Our risk analytics overlay real-time and historical data onto roadway maps. For each segment we compute a 0–1 score that reflects crash probability and severity. The model ingests 5 years of fatal crash history plus live traffic volumes, speeds, roadway features, and even neighborhood factors. By combining many factors – not just crash counts – the Collision Index reveals hidden dangers. 

Predictive Enforcement Meets Vision Zero

Vision Zero and Safe Streets initiatives emphasize prevention through data-driven strategies. They empower decision-making and targeted interventions with analytics. In line with this, cities are now using predictive models to forecast crash trends and proactively allocate resources. In practice, this means enforcing ahead of incidents rather than after. 

As Urban SDK’s experience shows, predictive analytics enables agencies to deploy law enforcement officials at, or near, forecasted hotspots to improve traffic safety. By mining patterns in speeds, congestion, weather and historical violations, we help identify the sites most likely to experience dangerous driving. This data-driven approach perfectly aligns with Vision Zero’s goal of eliminating fatalities – we’re not guessing where trouble is; we’re forecasting it.

  • Crash Prevention: Analytics can identify rising risk trends (e.g. an increase in speeding) and alert planners. This insight lets agencies adjust signal timings or enforcement before a spike in collisions, directly supporting the Vision Zero mandate to prevent crashes.
  • Resource Targeting: Rather than spreading enforcement evenly or by tradition, we point officers and cameras to where they’ll save lives. For example, one city’s program uses speed cameras guided by data to protect high-risk school zones, expanding as new high-speed corridors emerge.
  • Public Trust: Data-driven plans are transparent. When communities see that patrols and cameras are deployed at objectively high-risk sites, they better understand and support the strategy.

In short, predictive enforcement is Vision Zero in action. By forecasting crash trends, anticipating emerging risks, and proactively allocating resources, cities make enforcement part of the solution – not the symptom – of unsafe streets.

From Insight to Action: Dashboards, Cameras, Patrols

Our platform turns risk intelligence into daily operations. Agencies get real-time risk dashboards that highlight today’s top hotspots (and how they trend week to week). These dashboards let traffic and police commanders scan the highest-risk corridors each morning. For example, if a downtown arterial’s risk score jumps after a new construction project, a dispatcher might immediately schedule extra patrols or camera enforcement on that road.

  • Data-Driven Camera Deployment: Using our analytics, cities can automate strategic camera placement. Instead of guessing where to install speed or red-light cameras, planners use risk maps to target locations with the most dangerous patterns. In practice, this means cameras go where they’ll prevent the most crashes – not just at traditional trouble spots. (Studies confirm this works: a city’s data-driven camera program saw overall crashes drop by nearly half and injury crashes fall even more.)
  • Proactive Patrol Planning: We integrate risk scores with patrol routing tools so officers spend their discretionary time where it matters most. As one patrol management expert notes, automated patrol plans based on multiple data streams direct officers to highest-risk and highest-need areas. By contrast, random or complaint-driven patrols often miss these areas. With Urban SDK data, a department can schedule weekly beats that align exactly with the latest risk map.
  • Equitable Enforcement: Importantly, this model promotes fairness. Enforcement is guided by the numbers, not by guesswork or bias. GHSA highlights that automated cameras do not see race or ethnicity, so a risk-based camera program naturally treats all drivers equally. In practice, our clients find that using objective risk criteria makes enforcement decisions transparent and equitable – everyone is held to the same standard of safety.

These tools make predictive enforcement concrete. By continuously updating risk scores, city staff can run “what-if” scenarios. For e.g., How would adding a patrol shift affect next week’s risk? or Which new camera location would yield the biggest safety gain? The answers guide budget and staffing choices.

More Safety, Less Cost: Efficiency & Outcomes

The shift to predictive enforcement isn’t just safer – it’s smarter with taxpayer resources. As one evidence-based policing study observed, The DDACTS model is very efficient because it places less emphasis on specialized units and makes better use of officer uncommitted time. 

In other words, data-driven deployment frees up officers for more impact, eliminating redundant efforts. Federal guidance also stresses that analysis-driven, strategic policing is critical when resources are limited. By focusing on high-risk spots, agencies justify every deployment with data: patrols and cameras are not wasted, they’re targeted.

The results are measurable. Research and practice show that targeted, high-visibility enforcement at predicted hotspots cuts crashes dramatically. For example, deploying speed cameras in data-identified danger zones has repeatedly reduced speeding and fatal crashes by over 20%. Across multiple studies, data-driven automated enforcement consistently reduces the dangerous driving behaviors that kill people every day. 

In short, shifting from reactive to predictive enforcement lets cities prevent injuries and deaths rather than pay the much higher cost of responding to them.

At the same time, agencies gain accountability. Dashboards provide hard metrics on tickets issued, speed reductions, and crash trends before and after an intervention.

Urban SDK: Powering the Predictive Shift

We speak the language of safety.

When we talk to a public works director or a police chief, we emphasize outcomes: safety targets achieved, budgets optimized, and equity ensured. Our risk scores have been validated by leading transportation researchers and built on best practices (as noted by the FHWA and countless Vision Zero agencies). This gives decision-makers confidence that our predictions are grounded in science, not guesswork.

In sum, the future of traffic enforcement is proactive. By shifting to predictive, data-backed models, cities achieve more consistent and fair enforcement, greater budget efficiency, and – most importantly – fewer crashes. Urban SDK is proud to lead this transformation. Together, we can anticipate and eliminate risks, making every street a safer street.

Urban SDK

For media inquiries, please contact:

jonathan.bass@urbansdk.com

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Urban SDK provides precise hourly speed data to evaluate complaints and deploy resources efficiently for the greatest impact to public safety.

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